The Hague strengthens its position as a MICE destination

Economic results from 2017 indicate that The Hague is becoming an increasingly popular destination within the MICE industry, according to a report by The Hague Convention Bureau. In this report, THCB presents its middle and long-term strategy on making The Hague the second city in the Netherlands when it comes to hosting international meetings and conferences and is thus building upon previous successes.

Increase in hosted international meetings

As stated by the Netherlands Board of Tourism and Conventions (NBTC), The Hague has hosted 149 international meetings in 2017 which is an increase of 10% in comparison to the year before. On average, delegates spent 4.6 days in the city, which is 22% more than in 2016. An economic impact of €70 million corresponds to a growth of 69% compared to 2014. Being home to more than 200 international organisations, The Hague resembles a highly cosmopolitan flair and a diverse knowledge cluster.

The city that matters

The proactive approach of The Hague Convention Bureau (THCB) and its strong collaboration with an outstanding network of partners has boosted the city’s reputation as a highly desirable destination. In 2017, THCB’s experience and expertise in building a case has brought 47 conferences to The Hague, corresponding to an economic impact of €47,676,000. THCB will continue to work towards the city becoming one of the world’s top 50 event destinations since The Hague is closer than you think.  

Deel dit bericht


Er zijn nog geen reacties.

Plaats een reactie

Je moet ingelogd zijn om een reactie te plaatsen.

Schrijf je nu in voor onze nieuwsbrief