#Likeholland is the guiding principle for the new campaign for the Netherlands as a destination for business meetings. NBTC will launch this promotional campaign at the IMEX 2018 international trade fair in Frankfurt.
We like Holland, Be like Holland
The #likeholland concept can be used in two ways: We like Holland and Be like Holland.
With #likeholland, NBTC gives business Netherlands a campaign that focuses on meeting planners in Europe and North America, with the aim of raising awareness of the Netherlands as a meeting country and bringing more business meetings to our country. The new campaign is the successor to the successful Mr Holland campaign that ran from the end of 2011 until the end of 2016.
The #likeholland campaign highlights the strengths of the Netherlands for meetings and conferences in an original, personal and playful Dutch way. This enables international meeting planners to get to know the Netherlands as a broad-minded, welcoming and enterprising country for meetings with a good infrastructure and connectivity and valuable ecosystem for organising business meetings.
NBTC will launch the #likeholland campaign during IMEX 2018 in Frankfurt
, where the Dutch marketing organisation is responsible for the Holland pavilion. The international trade fair for meetings, conferences and events takes place from 15th to 17th May in Messe Frankfurt.