Viscom 2012 oogst groei

Zeven procent meer exposanten en vier procent meer vakbezoekers. Dit is de oogst van Viscom Frankfurt, die plaatsvond van 25 tot en met 27 oktober 2012 in Messe Frankfurt. De vakbeurs voor visuele communicatie bracht 327 exposanten uit 32 landen in contact met 12.100 bezoekers. Sinds de heroriëntatie van de beurs in 2006 (met 171 exposanten en 6.700 vakbezoekers) heeft de beurs die om de twee jaar plaatsvind in Frankfurt alleen maar groei gekend. De verbreding gericht op reclamebureaus, merkbouwers en retail- en winkelontwerpers is geslaagd te noemen. Inmiddels komt meer dan eenderde van de bezoekers uit dit segment. Editie 2012 kreeg van 73% van de exposanten de waardering 'zeer goed' of 'goed' en voor 21% was de beursdeelname 'bevredigend'. De volgende editie van Viscom vindt plaats van 7 tot en met 9 november in Messe Düsseldorf.

This is also evident from the visitor structure of this year’s viscom frankfurt which shows marked increases in the segment of advertising agencies, brand suppliers from industry and retail and shop and retail designers. More than a third of the visitors now come from this segment.

All the more important is the presentation of concrete application possibilities directly at the trade fair. As a result, there was great interest in the viscom World of Inspiration which took place for the first time as a special exhibition on 700m². The World of Inspiration combined everything related to the latest examples of best practices, innovations, ideas, knowledge and networking. The centrepiece was a supermarket with the latest trends in store design. The project had been realised by viscom in cooperation with Wanzl Metallwarenfabrik. Here the exhibitors had the opportunity to present their products in a true-to-life setting. Trade fair visitors thus became a concrete part of a tangible brand world, experienced new technologies and products close-up in a quasi live retail setting. “This is a project with a future which we plan to continue“, said Petra Lassahn.

The next viscom düsseldorf will take place at the Düsseldorf Exhibition Centre from 7 to 9 November 2013.