JMIC op zoek naar eventcases

De Joint Meetings Industry Council zoekt cases van evenementen die het economische, academische, zakelijke en professionele belang illustreren van meetings, beurzen en conventies. Dit is een onderdeel van een onderzoeksprogramma dat onder toezicht staat van een groep academische partners van de University of Technology in Sydney en zij worden terzijde gestaan door een panel van toonaangevende researchers die garant staan voor de geloofwaardigheid van de uitkomsten. 
“For a number of years, the focus of our value proposition as an industry has been shifting from one based on delegate and organizer spending to the value of what these events actually achieve for organizers, participants and host communities” said JMIC President Joachim Koenig. “The collective view of the industry – and certainly those who develop and carry out these events – is that these are the real purposes and value of such events. However, they are often the most challenging to quantify or monetize because they are often long term and based on things like the benefits of knowledge transfer and relationship-building. Our view is that a solid set of case studies that illustrate what such events achieve is the best possible way to illustrate the value principles, and that is the purpose of this program”.