Cvent: Transforming global humanitarian efforts through innovative event solutions

In an era where digital transformation is at the forefront of every sector, the humanitarian field is no exception. The Humanitarian Leadership Academy, a global centre for humanitarian learning aimed at preparing responders to emergencies, faced a unique challenge. Their mission to empower people around the world with the skills and knowledge to respond effectively to crises necessitated an innovative approach to training and events. Enter Brandfuel, a creative agency, and their strategic partnership with Cvent, a market leader in event management technology, which together crafted a groundbreaking solution.

The challenge was multifaceted: How to deliver impactful, engaging training and events to a global audience, ensuring accessibility, scalability, and effectiveness, all while navigating the complexities of diverse geographical, cultural, and linguistic needs. The solution lay in leveraging Cvent's comprehensive, flexible event management platform, tailored by Brandfuel to meet the specific needs of the Humanitarian Leadership Academy.

Working with the experts – Brandfuel

The collaboration birthed a series of virtual and hybrid events that were nothing short of revolutionary. Utilising Cvent's technology, Brandfuel was able to design highly interactive, immersive learning experiences that transcended geographical boundaries. The platform's robust functionalities allowed for seamless registration processes, real-time engagement analytics, and interactive sessions that fostered an environment of active learning and collaboration among participants from across the globe.

 

Cvent, in particular, has seemed to have emerged as a very strong partner for an organisation our size trying to do what we're doing.

Liam Yardy, Head of Business Partnerships, Humanitarian Leadership Academy
 

One of the key successes of this partnership was the ability to effectively reach a wider audience, significantly amplifying the impact of the Academy's programmes. The flexibility of Cvent's platform meant that events could be scaled up or down, accommodating thousands of participants in some instances, without compromising the quality of the learning experience. This scalability was crucial in fulfilling the Academy's mission of making humanitarian training accessible to all.

Technology partners

Moreover, the data insights provided by Cvent's platform were invaluable. The ability to analyse participant engagement and feedback in real-time enabled the continuous optimisation of event content and delivery methods, ensuring that the training was not only accessible but also highly effective. This data-driven approach to event management marked a significant shift in how humanitarian training could be delivered and evaluated for impact.

 

From a customer experience point of view, I think the mobile platform has been fantastic, the system itself and the registration team have found it seamless, and we've used pretty much all of the tools, we've used chat, we've used polling, we've used surveys, Q&A. All the bells and whistles and dongles – we've used them.

David Ball, Chairman & Founder, Brandfuel
 

Onboarding Cvent

The partnership between Brandfuel and Cvent, underpinned by a shared commitment to innovation and impact, has set a new standard for how technology can be harnessed to support humanitarian efforts. The success of their collaboration with the Humanitarian Leadership Academy showcases the potential to transform the delivery of training and education in the humanitarian sector and beyond.